Tablets Make Shopping an Experience Instead of a Loathed Load
According to Zmags, 87 percent of tablet users used their tablets to search for and buy holiday goods this year; average spending of tablet owners coming in at $325! The the news that many view as particularly important with this discovery, is that those who bought with tablets found their holiday shopping was quite a exhilarating experience, as opposed to those who would describe it as draining and depressing. They even shared their shopping feelings while on their tablet as “happy,” “generous,” “excited,” and “indulgent.” Awesome discovery for the ecommerce community, yes? Things are only seeming even better for the coming year. The explanation being, not only because these tablet shoppers exhibited a strong propensity for on-the-spot buying, but also because 55 percent of those examined by Zmags plan to shop even more on their devices in the months and years to come.
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